During the past year I’ve been seeing various photo book print services offering to “curate your images.”
Being dedicated to increasing my knowledge of the photo book business and improving my personal knowledge, I looked up the definition of “curate.”
Merriam-Webster defines curate as a clergyman in charge of a parish or a clergyman serving as assistant (as to a rector) in a parish. They define curator as one who has the care and superintendence of something; especially : one in charge of a museum, zoo, or other place of exhibit.
Okay, that lands us closer to what someone might do with your images. But still …. what will a curator or keeper of a cultural heritage institution (e.g., gallery, museum, library, or archive) – a content specialist charged with an institution’s collections and involved with the interpretation of heritage material – do with your images?
I searched through a few of the print service sites for more details. Picaboo doesn’t define the what of “to curate” and Shutterfly essentially says that “curate” is equivalent to “select.”
According to a 2009 NY Times article, this relatively new verb “curate” has
become a fashionable code word among the aesthetically minded, who seem to paste it onto any activity that involves culling and selecting. … curate is code for “I have a discerning eye and great taste.”
Hhhhmmm, okay. If you have a service curate your images, we hope their great taste matches your style. Build Your Tour simply offers selection of images based on factors such as
- image quality & size
- relevance to the story of your book
We call it selection. They may say they curate. Take your choice.